Telemarketing Mobile Phones Redefine Telesales and Help Diversify Services

Telemarketing services are being forced to work with shrinking call lists. It is not because the need for services and products has gone down but because a tough legislative environment, Do-Not-Call registries, and vanishing land lines are squeezing the telesales campaigns. Even the products and services that telemarketers can market and their tactics are being scrutinized.

There is good news though. Text messaging and mobile phone marketing is an upcoming development that can be utilized by the telemarketing industry. Just as many industries have pulled off in the past, telesales industry too must broaden its vision and find new meaning. Or it will see future much like the railroadthat were once the front runner of transportation industry but now moves very small amount of cargo and people as compared to automobiles and airways. Telecommunications includes numerous methods of communications and it is important that telemarketing catches up with current trends to stay relevant. Telemarketing is not just a conventional sales call. It also includes text messaging and mobile marketing.

The following is how telemarketing efforts can be effectively supplemented by text messaging and mobile marketing:

* Ride on an expanding market: You always have two choices - stay put with a dying approach and lose out or latch on to a growing technique and prosper with it. Traditional calling on land lines is fast becoming obsolete as more and more people adopt mobile phones. It is imperative that telemarketers shift their focus to the mobile market.

* No restrictions on contact time: Telemarketing is regulated by legal guidelines that specify the time within which prospects can be called. This is very restrictive and makes it challenging to connect with people at the right time and also willing to accept a sales call. With mobile phones, accessibility of prospect is no more an issue. Text messaging is a passive marketing tactic. The SMS is saved in the phone's memory and can be read by the prospect at a convenient time.

* Immediate response possible: Almost all mobile phones today have internet accessibility. Customers can take immediate action in response to an advertising text message.

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